Valorisation d’un fonds d’ouvrages d’art à l’heure du numérique dans le contexte d’une agence de publicité : le cas du service documentation de BETC

Abstract : This dissertation studies how to exploit the full potential of a collection of books on art in an advertising agency where digital technology dominates. The author carried out qualitative interviews among a sample group of the company’s creative workers. These are used to show that the search needs for images by creative people, who are the main audience for books on art, are met by web resources. In the face of this competition, the image bank in the Documentation Center needs become more functional through an increased use of information management techniques. The approach should be two-fold : the implementation of a cataloguing plan for hard-copy resources and an online catalogue. To better use its resources, the Documentation Center should withdraw from direct competition with the web and become an instrument for business intelligence and a place for relaxing. The author highlights the roles played by the layout of the space and staff in terms of management, facilitation and mediation of the Documentation Center to fight effectively against the loss of interest in the collection.
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Master thesis
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Safia Ziour. Valorisation d’un fonds d’ouvrages d’art à l’heure du numérique dans le contexte d’une agence de publicité : le cas du service documentation de BETC. domain_shs.info.docu. 2014. ⟨mem_01129034⟩

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