Apports et limites d'une fouille de textes à la stratégie concurrentielle d'une entreprise : étude appliquée à un corpus de presse internationale sur la marque Hermès

Abstract : Service Documentation of Louis Vuitton Malletier is an information service that is part of the great line of enterprise resource centers. Following a change of management and the technological advances that have been made in processing and data analysis, the team questioned the creation of a specific service related to strategic oversight of competition : a text-mining. This brief focuses, through a study on Hermes international press to identify contributions and limits of such an exercise to the competitive strategy of the company by questioning the identity dynamics from textual data.
Document type :
Master thesis
Complete list of metadatas

https://memsic.ccsd.cnrs.fr/mem_01128819
Contributor : Adriana Lopez-Uroz <>
Submitted on : Tuesday, March 10, 2015 - 2:21:04 PM
Last modification on : Tuesday, January 15, 2019 - 2:54:10 PM
Long-term archiving on : Monday, April 17, 2017 - 6:34:03 AM

Licence


Distributed under a Creative Commons Attribution - NonCommercial - NoDerivatives 4.0 International License

Identifiers

  • HAL Id : mem_01128819, version 1

Collections

Citation

Emilie Confort. Apports et limites d'une fouille de textes à la stratégie concurrentielle d'une entreprise : étude appliquée à un corpus de presse internationale sur la marque Hermès. domain_shs.info.docu. 2015. ⟨mem_01128819⟩

Share

Metrics

Record views

479

Files downloads

1670