Référencement naturel et référencement payant : Spécificités, différences, complémentarité

Abstract : Search Engine Marketing has become essential to rank Web sites on search engines. Two methods of Search Engine Marketing exist : Search Engine Optimisation and Search Engine Advertising. These two approaches are often confront in the world of Search Engine Marketing. Nevertheless, it appears that these two approaches can be complementary if they are associated in a reflective Search Engine Marketing strategy.
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Master thesis
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https://memsic.ccsd.cnrs.fr/mem_00502609
Contributor : Joachim Schöpfel <>
Submitted on : Friday, October 1, 2010 - 10:06:48 AM
Last modification on : Thursday, February 21, 2019 - 10:52:55 AM

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Maureen Coppens. Référencement naturel et référencement payant : Spécificités, différences, complémentarité. Sciences de l'information et de la communication. 2010. ⟨mem_00502609v2⟩

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