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Master thesis

Les campagnes de publicité internationales : quelles méthodes pour obtenir un manifeste efficace dépassant les clivages culturels.

Abstract : This studies deals with the firm global ads campaign in opposition with local communication. We will use Peirce semiotic and the works of Michel Foucault and Erving Goffman to analyze this. On another hand, we will keep in mind the professional techniques by putting an interest on professional literature and Saussure semiotic or social representations gifts to the work of advertisers.
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https://memsic.ccsd.cnrs.fr/mem_00000125
Contributor : Alexandre Coutant <>
Submitted on : Monday, May 3, 2004 - 6:56:27 PM
Last modification on : Monday, May 3, 2004 - 6:56:27 PM
Long-term archiving on: : Tuesday, June 28, 2011 - 4:01:53 PM

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  • HAL Id : mem_00000125, version 1

Citation

Alexandre Coutant. Les campagnes de publicité internationales : quelles méthodes pour obtenir un manifeste efficace dépassant les clivages culturels.. domain_shs.info.medi. 2003. ⟨mem_00000125⟩

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