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Master thesis

Systémes d'Intelligence Compétitive pour la Gestion Stratégique dans une Institution de Recherche et Développement

Abstract : This work aims to study the viability of the creation of Competitive Intelligence Systems (CIS) for the Brazilian Agricultural Research Comporation - Embrapa communication. Such networks will contribute positively to the enhancement of the relationship and mutual knowledge between Embrapa and its clients. Ot also serves as an indicator on the behavior of Embrapa's competitors, basically multinational companies such as Monsanto, Ciba-Geigy and DuPont, that already have and use CIS. The monograph demonstrates that thanks to its strong strategic planning system and to its Model of Strategic Management, Embrapa is extremely well positioned to start its investments in the field of Managerial CIS. The methodology developed here can be used in other areas such as Technological Intelligence, Business Intelligence, and Macro-environment Intelligence.
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https://memsic.ccsd.cnrs.fr/mem_00000036
Contributor : Roberto Penteado <>
Submitted on : Friday, January 9, 2004 - 5:06:36 PM
Last modification on : Thursday, November 8, 2018 - 8:22:38 AM
Long-term archiving on: : Monday, June 7, 2010 - 6:59:10 PM

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  • HAL Id : mem_00000036, version 1

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Roberto Penteado. Systémes d'Intelligence Compétitive pour la Gestion Stratégique dans une Institution de Recherche et Développement. domain_shs.info.conf. 2001. ⟨mem_00000036⟩

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