Quelle peut être la place d'un blog dans une politique de communication dans le cadre de l'organisation d'un évènement culturel ?

Abstract : The association Travail et Culture organized artistic and cultural projects on and with the world of work since 1977. It conducts until September 2010, a project named En remontant l'Escaut..., in the vicinity of Valenciennes. This project gathers artists, employees and inhabitants around the thematic of the work changes in relation with the river. The association uses several means of communication in order to bring the project to light (poster, leaflets, Website, newsletter). My task consisted in making a weblog about this project. The internship's report deals with the approach and the methodology used for the creation of this weblog in answering to the question: “What could be the place of a weblog within a promotional policy for the organization of a cultural event?”
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Master thesis
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https://memsic.ccsd.cnrs.fr/mem_00486283
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Submitted on : Tuesday, May 25, 2010 - 2:46:11 PM
Last modification on : Thursday, February 21, 2019 - 10:52:55 AM
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Fanny Bricout. Quelle peut être la place d'un blog dans une politique de communication dans le cadre de l'organisation d'un évènement culturel ?. Sciences de l'information et de la communication. 2009. ⟨mem_00486283⟩

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